Westerberg & Partners

Helena Wassén Öström

Helena Wassén Öström


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+46 766 170 963


I am a founding partner of Westerberg and joined the team in 2010 at another law firm. I am a committed trademark specialist with a passion for assisting clients in building strong brands from a strategic and legal perspective. I appreciate straight forward communication with clients where we work together as a team. Feedback from the clients provides an opportunity to develop our understanding of their business and our ability to provide valuable legal and strategic input.

I have over twenty years of experience. During my career I have covered most areas of IP and related areas of law, but always with a strong focus on trademarks, designs, copyright and domain names, and particularly the management of large trademark portfolios. I have extensive global experience in trademark clearance, portfolio due-diligence, trademark and design prosecution and enforcement, negotiating settlements and co-existence, the handling of cancellation actions, and oppositions.

For the past three years I have headed our team of trademark lawyers and paralegals that manage our clients’ IP portfolios. In this role I advise clients on: IP strategy; IP protection and maintenance; trademark, design and domain name portfolios; clearance searches conducted prior to filing and/or launch; and filing and monitoring strategies. I also supervise the process from filing to registration and I manage actions such as oppositions and enforcement, and I assist in setting up internal IP strategies for clients, defending famous brands against dilution, and I assist in actions for avoidance of degeneration.

I am an authorized Swedish trademark attorney and a professional representative before the EUIPO and a member of, inter alia, INTA, SFIR and MARQUES.

Examples of recent recognition include the following:

Included in Managing IP's list of Top 250 Women in IP in their 2020 edition.

“While the firm is at its best in the courtroom, it is also a formidable force in prosecution, thanks to razor-sharp strategists such as Helena Wassén Öström. “She’s highly skilled in her craft and has a great understanding of what is important for clients – realising their commercial goals.” Notable beneficiaries of her refined portfolio management support include H&M and Saltkråkan, the company which handles the estate of author Astrid Lindgren.” (WTR 1000)